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RADIO AIRPLAY NETWORK SELECTED FOR TY WATERS RADIO PROMOTION


The Radio Airplay Network is pleased to announce that we have been selected by the artist management team to handle U.S. radio promotion for the debut single "Only Human" by 11 year old Canadian recording artist Ty Waters. The national roll out of the single targeted to Urban AC radio will begin the week of September 4th 2016, after the Labor Day Holiday. The radio campaign will tie in with a coordinated media roll out culminating with an appearance by the artist on "The Today Show" the week of September 15th. Ty Waters path to stardom has been an interesting journey.

In 2015, he traveled to Burbank, California to participate in the Ultimate Vocal & Music Summit, a program for nurturing talented young singers-songwriters, developed by veteran composer and producer Dawn Elder. At this and a subsequent UVMS summit, he so charmed and impressed Elder, and fellow celebrity Artists (ultimatevocalmusicsummit.com), that Elder offered to mentor him privately as part her select team of protégées. When Waters expressed interest in composing, Elder agreed to collaborate, and they began co-creating, initially by Skype. Elder had begun her career in American pop, but spent two decades composing music, producing and managing artists from Europe, Africa and the Middle East, always with the aim of using music to bring about greater understanding and harmony among world cultures. So when Waters suggested he wanted to write a song about peace, they were instantly on the same page.

Elder began calling in favors from industry friends, and when they heard what this boy could do, allies from Grammy Award winning arranger and pianist Randy Waldman, multiplatinum songwriter, Emmy and Grammy winning Keyboardist and producer Rami Jaffee (Foofighters-Wallflowers) Michael Jay (Celine Dion, Eminem), to a host of sidemen who have worked with a veritable who’s who of American pop —from Madonna to Michael Jackson. The impressive list includes Bassist Nat Watts, MD for Water's musical hero Stevie Wonder, bassist Sean Hurly (John Mayer) Guitarists Tariqh Akoni, Errol Cooney Michael Fish Herring, Bruce Gaitsch and driving drum beats of Vinnie Colaiuta, Kenny Aronoff and world renowned percussionists Paulinho Da Costa(Michael Jackson, Madonna), Luis Conte. Another special guest on the first single Only Human includes Grammy Award winner Howard Levy (Flecktones) on harmonica. The Choir and background Vocalists include the likes of Fred White, Lynne Fiddmont and Lamont Van Hook—all of whom have sung backup with Stevie Wonder, Whitney Houston, Michael Jackson, Eagles to Diana Ross all came on board to work with Waters.

In March, 2016, Elder brought her A-list team together at L.A.’s historic Sunset Studio, and they tracked the nine songs for the album. The title track co-composed by Elder, Waters, Waldman and Michael Jay, offers a message both timely and timeless. In a world divided, people need to stop “You got to make time for your friends, running places and getting nowhere, trying to keep up with the trends.” Peace begins at home, with listening and compassion. After all, we’re all only human. The song’s music video was created by the hot and fresh production company Spirinity Productions, with Josh Bales executive producing along with producers Kristin Coleman and Spencer Evans. Evans made his music video directorial debut with Ty’s video for “Only Human.” The innovative, creative director wanted to capture the essence and message of the song by having Ty move through diverse city streets drawing people young and old out of their isolation into a shared space of joy and celebration.

The song is classic soul, not unlike early Stevie, or mid-career Michael. Waters’ clear, effortless voice soars in the foreground, working up to belting and growling quite uncanny for one so young. It resolves into a rollicking gospel coda, guaranteed to uplift. Everyone associated with this project has been inspired by the talent, energy and vision of Ty Waters. There is no doubting that this young man is destined to for a place of pride in popular music. And it all starts this month, with the release of “Only Human.”

#radioaddrightnow #AdultContemporary #RB #UrbanAC #radiopromotion

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